Photo Experiment: Copying the Advertisers that Get Copied - Beth Dean Photography
Welcome to Beth Dean Photo! I work for corporate America as a digital and content marketer by day and am an Oklahoma-based photographer on the fringes, specializing in family photos, seniors, weddings, and architectural photography.
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24 Aug Photo Experiment: Copying the Advertisers that Get Copied

Posted at 10:48h in Post - My Family by
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In looking at advertising campaigns, I’ve noticed that a lot of them copy each other. The Apple iPod silhouette campaign is probably one of the most copied right now. Here’s a sample of their rad ad:

Since then, I’ve noticed lots of ads and signs copying the silhouette ads. Not to be left out, I decided to do my own copy with photography. So, here’s my take on copying the ad that gets copied.

I think I like the one in the middle the best with the white space and color. That one’s inspiration is actually a cross between the iPod ad and an airline ad from the 60’s (can’t remember the name, but it had a row of colorblocked flight attendants–really awesome). I might go with that approach for future pics. More to come in the future. I think I want to try the Kindle ads next–I’ve seen a few now where campaigns are using the diorama/ stop motion approach.

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Beth Dean
beth@bethdeanphoto.com

Beth Dean is a digital & content marketer by day, photographer by night and weekends, and book blogger based in Norman, Oklahoma. You can find my latest photography projects at http://bethdeanphoto.com and latest book reviews and recommendations at http://readremark.com.

No Comments
  • Jerry
    Posted at 11:47h, 24 August

    This looks very interesting. I do like the second photo better. I think the first one should have been darker on the silhouette. The kindle ads are pretty awesome.